The Library

A structured index of frameworks, research, and practical guidance across capability areas, from sources leaders actually cite.

Good operators don’t read more, they read better. This library exists to turn scattered reading into navigable capability building.

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    Curated reading for marketing leaders who think in systems.

    This is not a content feed. It is a structured index of frameworks, research papers, and practical guidance drawn from sources that marketing leaders actually cite in boardrooms, strategy reviews, and capability assessments.

    Every resource is assigned to one of seven capability areas, scored for utility, and tagged for search intent. The goal is navigation, not volume.

    Resources are sourced from: Binet & Field, Warc, McKinsey, Gartner, IPA, HBR, LinkedIn B2B Institute, effectiveness-focused academics, and practitioners with a track record.

    Talk to us about what you’re reading

    Seven capability areas

    Strategy
    Long-range direction, portfolio prioritisation, and where marketing fits in the broader business case. How to build a strategy the board will actually hold onto.
    Planning
    Annual planning, channel allocation, budget frameworks, and how to translate strategy into executable plans that teams can actually run.
    Design
    Creative effectiveness, brand architecture, and the discipline behind communication that builds both short-term conversion and long-term brand equity.
    Activation
    Go-to-market execution, channel management, and the mechanics of getting good work delivered without losing fidelity from brief to live.
    Measurement
    Marketing measurement frameworks, attribution models, effectiveness methodology, and the research behind building metrics that hold up under CFO scrutiny.
    Operating Model
    Marketing operating model design, team structure, decision rights, workflow design, and the research on what makes marketing functions execute consistently.
    Capability Mapping
    Capability frameworks, skills assessments, learning architecture, and how marketing functions build the institutional knowledge to stop depending on individuals.

    New additions, occasionally.

    One email when a new item is worth your time. Not a weekly content blast.